Entrepreneurs & Small Business Owners

Resources & Featured Offerings


For bosses, freelancers, and CEOs seeking sustainable tools and business strategies to support recovery from trauma or burnout.

Pick whichever option feels right for you or book a meet-n-greet!

Three Things About Your Business & Career...

1) I believe your business doesn't have to feel triggering, overwhelming, and scary.

2) I believe your business can support and empower your continued recovery from trauma. 

3) I've seen and believe that commerce (not capitalism) is a tool with the power to dismantle systems of oppression & cycles of trauma. 


Dear Fellow Business Owner,

On this page are some of the self-hosted and outside resources that I frequently reference while working with entrepreneurs like you. 

Everything on this page is freely available because:

  1. Trauma suuuuuuucks, doesn't it?! Let's make it suck less.
  2. You're my kinda people! (I'm a trauma survivor too.)
  3. I am always down to vent about "I can't believe how sneaky my trauma is!" because, I'm right there with you. 

I don't do "sales calls," but if you ever want to schedule a coffee/tea chat, I'd absolutely be down for something like that, click here for the scheduling link.

Emily Ann Peterson

Founding Director

Peterson Consulting Group

PCG Logo Peterson Consulting Short Legs

PS - Feel free to share this page with whomever you'd like or connect with me on LinkedIn!

About Emily Ann Book a Meet-n-Greet

Business + Trauma?!

^^ back to top ^^

Trauma comes with mental, physical, emotional, and financial effects that are often long-term or even permanent. It can take an extremely long time for a survivor to acknowledge that they experienced trauma and even longer to understand or repair the damage. 

In the meantime, how is a survivor supposed to keep the lights on and pay the bills?!

Entrepreneurs are *already* at risk for:

  • depression 
  • self-worth issues
  • chronic anxiety & panic attacks
  • addiction 
  • ADHD
  • bi-polar disorder
  • hypertension/heart disease
  • joint & circulation problems
  • sleep disorders, insomnia
  • vision-related problems
  • migraines
  • sexual or erectile dysfunction
  • hormone suppression

Trauma can *increase* an entrepreneur's risk for:

  • "kindling" (exponentially escalating mental health crises with progressively less extreme triggers and shorter periods of time between crises... uh, yikes.)
  • hypertension/heart disease, diabetes, obesity
  • stroke, cancer, autoimmune diseases 
  • addiction, self-medicating, self-numbing
  • chronic anxiety & panic attacks
  • sleep disorders, night terrors, insomnia, hyper-arousal
  • easily agitated or angered, extreme startle reflex
  • disassociation, over intellectualizing, monotonous voice, spacey
  • cognitive disfunction, poor memory, trouble speaking 
  • excessive or inappropriate guilt
  • intrusive thoughts or memories, flashbacks
  • obsessive and/or compulsive tendencies
  • self-injury, self-harm, high-risk behaviors

Sources: National Center for Biotechnology Information, World Psychiatry, PsychCentral

Your business problems might be trauma symptoms: 

Note: Everyone's trauma is unique. Everyone's business is unique. Your symptoms will show up differently. Here are some I see frequently with new clients:

  • marketing avoidance
  • impressive feats of procrastination
  • frequent pivots or new products
  • self-sabotaging strategic decisions
  • feast & famine bank accounts
  • constant hustle at the speed of survival
  • bashful self-promotion
  • clients that "walk all over" your boundaries
  • frozen with indecision (aka analysis paralysis)
  • panic attacks at very inopportune times
  • and so much more

Business Software & Online Resources

for Entrepreneurs & Small Business Owners

to help your business operations feel as easy as possible!

^^ back to top ^^

under construction! come back soon for more or send me an email if you see something missing!

Accounting Apps & Sites

The market "standard" is Intuit-based products. However, I have a big beef with how they run their business in a coercive and domineering manner. (Boo!) So here are some alternatives to Quickbooks:

  • Freshbooks—has lots of API integrations, very popular
  • Wave Accounting—mostly free! They make their profit elsewhere, like through offering hourly appointments with a bookkeeper or their bank accounts
  • Sunrise—a product of Lendio, so everything is geared toward offering business loans
  • Capterra has a great short list with methods of comparing platforms

Email Marketing & CRM Platforms

  • Simplero—This is what I use, very versatile if you're willing to put in some time for a learning curve, I'm happy to answer questions about it too.
  • HubSpot—lots of tools for CRM, email marketing, lead generation; they have a free version too
  • Drip—really good integrations for e-commerce (like Shopify)
  • Weave—two-way texting, helps boost online reviews, team chat, email, and analytics
  • BombBomb—video messaging for email and text

ADA & Accessibility

Scheduling Platforms

SEO & Website Analytics

 Still Not Sure? Book a Meet-N-Greet

Schedule a super-chill chat via Google Meet! 

Learn More Here

Online Resources & Scholarly Articles

Use this section to highlight specific details about your company or products.

Business Ethics + Compliance

Affiliate Marketing + Ethics

More Religious Trauma + Affiliate + "Missionary Marketing" articles here >>

Ethical Marketing

Moral Capitalism vs. Anti-Capitalism

Justice, Equity, Diversity, Inclusion (JEDI)


Finance & Accounting

Human Resources

Entrepreneurship + Startups


  •—great site to help with creating new trademarkable words