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What's With the Dalahäst? Meet My Great Grandmother, Signe

The Peterson Resilience Consulting logo is a nod to my entrepreneurial and Swedish heritage and to my specialty in helping folks who've experienced high-control organizations and religious trauma. Not many people know this, but in the 1600's, Swedish Christians referred to the dala horse as a "devil's toy" because it had ties to underground pagan practices. Fittingly, among other things, today the dalahäst is also a symbol of resilience. But here's the real reason for the dalahäst: meet my great…

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Historical Trauma: Land Acknowledgement & Commitment to Restoration

I share the following personal ancestral truths to acknowledge the resulting historical trauma and its long-term effects. Ancestry.com has proven what I've always dreaded about my genealogy... my ancestors officially colonized Massachusetts, the rightful Lands of the Nipmuck and Agwam peoples. Historians agree that, later on, other ancestors were likely compelled to fight and die in the American Revolution simply to retain their economic benefits from slavery. Even later still, their descendants…

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I Don't Do "Sales Calls"

This one time I was on a really intense sales call... Somehow I was suddenly talking on the phone (gasp!) with a guy named Chad. He was pitching me the latest "life-changing" 12-week coaching "experience" that I was about to miss out on it! Oh no! ;-)

Throughout the sales call, Chad managed to do the following: blatantly ignore my lack of consent, gaslight me and my experiences, negged me strategically right before he... expected me to give him $10,000+ I couldn't help but nervous-laugh him off t…

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How is Peterson Consulting Group different from other coaches & consultants?

There are some really phenomenal business coaches out there and some really knowledgeable trauma-informed business coaches too. If you're looking for a trauma-informed business coach, you've got lots of choices!

So what might make me different from other trauma-informed business coaches? Here are a few major differences you might be interested to know about...

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What Does a Trauma-Sensitive Career Coaching or Business Consulting Relationship Look Like?

If you've experienced other coaches prior to working with me, then our coaching relationship can look a little different. Most of the reason for this is because you and I are unique people. (Plus, I don't do business like everyone else.)


The Coach (or Consultant) Relationship with Emily Ann Peterson:
  • You're in the driver's seat—In our world, everything is client-directed and client-centered. You're the only one with access to your unique resources: economic, relational, emotional, practica…

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Two Cautionary Tales: Testimonials & Why Entrepreneurs with Trauma NEED Evidence-Based Protocol

Please learn from my mistakes, so you don't make the same ones. In this post, you'll hear two cautionary tales from my mistakes. Both underline the benefit that an entrepreneurial trauma survivor gains from creating evidence-based business protocols. This especially applies to testimonials, referrals, and recommendations.

Understandbly, trauma affects our decision-making skills as business owners. We have more to gain than our trauma-free colleagues from establishing business protocols that are s…

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What's your business coaching philosophy? How did you get started doing this work?

The other day, we took a break to ask our founding director, Emilly Ann Peterson, a couple of questions about her background and philosophy. Her answers were pretty fascinating!

How does your background as a musician make you a better business & career coach for your clients who are trauma survivors?

Great question! In brief, the application of my philosophy is salutogenic, whole-person, and strengths-based. In greater detail, I'll start with some musical background, entrepreneurial beginnings…

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Easier Ways: The Deming Cycle & Kaizen

Trauma-informed coaching with Peterson Resilience Consulting operates from a mutual agreement that martyrdom, sacrificial productivity, and marathon rides on the struggle bus are 100% not worth it. A bonus domino effect from this motto is that doing hard things *can* feel easier.

Yes, we can do hard things.
Yes, hard things might feel uncomfortable, but why make it more difficult?! 

I began my business career as a musician and music teacher. It showed me that the process of optimizing somethi…

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There Will Be No Mountain for Mark Driscoll

Many of our clients have their own stories of survival. Decades can pass, but when one of an originating source of trauma pops up in the news or pop culture, this can trigger an upheaval of complicated feelings. It can make the day-to-day of life very challenging—jobs, relationships, and businesses. 

Below is a first-person account of how our founding director, Emily Ann Peterson, reacted when this happened to her.

Unfortunately, Mars Hill was not the only experience that contributed to he…

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