The Marketing Map
A trauma-aware marketing strategy tool for finding and serving your ideal clients
beta version 1.5; released fall 2021
Digital Worksheets + Videos + 3 Sessions
Designed for client-based business owners who want:
- effective, ethical, & authentic marketing plans
- business strategies that feel good & easy to implement
- day-to-day operations that reflect humanity & respect
Find Client Clarity in a Sea of "Shoulds"
Marketing advice can feel overwhelming, confusing, and icky, especially if you're a heart-centered business owner who values integrity, ethics, and care.
The Marketing Map is a self-paced toolkit + 1:1 support designed to help you understand where your clients actually come from, how they find you, and how to ethically connect with more of them without betraying your values or burning out.
What you'll get in your Marketing Map:
📄 Worksheets + Templates
to simplify your client patterns
🎥 Short Explainer Videos
to guide you step by step
🔄 1 Year of Updates + Lifetime Access
because marketing evolves, duh!
👩💻 Three Live 1:1 Consulting Sessions
180 minutes with Emily Ann Peterson (a real human!)
📊 Analysis Dashboard
turn all your data into a beautiful work of chART!
WHY IT MATTERS
Most marketing frameworks skip the part that matters most: your actual IRL clients.
Instead of chasing trends or platforms or copying what working for someone else, we'll map out the real ways ✨your✨ clients arrive and build a marketing strategy that grows directly out of that truth & reality.
Trauma & Your Marketing
Marketing can feel especially loaded for trauma survivors and those who might work with trauma survivors (read: vicarious trauma). Here's how it might show up in your business:
Freeze mode: Marketing tasks, like social media, networking, or follow ups, can trigger procrastination, shutdown, or avoidance
Fawn mode: Over-accommodating clients, over-delivering undercharging, or saying yes to everything "just to be nice"
Fight mode: Overworking, perfectionism, or pushing too hard for results
Flight mode: Repeatedly chasing the next "magic bullet" instead of staying grounded in consistency
The Marketing Map helps you notice where these trauma patterns show up in your business so you can build a marketing plan to honor your nervous system and your clients.
Take a Peek Inside
(WITH SCREENSHOTS FROM THE HOW-TO VIDEOS!)
After your purchase, expect a welcome email with instant download + scheduling links. So you'll know exactly what to expect, here's how each worksheet connects to your three consulting sessions:
WORKSHEET 1: Rolling It Out
- After downloading your Marketing Map + watching the quick how-to video, you can customize your categories, labels, and classifications. (The rest of the sheet will auto update based on the Settings Tab)
- Prep for Session 1 by adding details for at least 10 clients/customers. Jot down anything you remember about each of those transactions. We'll turn this into usable insight later.
- During Session 1, we'll review your entries and create a plan for making data collection easier going forward.
- Note for PHI users: I can sign a BAA or help you adapt the tool to stay HIPAA-compliant.
WORKSHEET 2: Flag Hunting
- In Session 1, we'll also set up your personalized "flags" (e.g., red = dealbreakers, green = ideal fits)
- This step helps you track past clients to notice patterns you may not have named before.
- Your goal: to collect as many red and green flags as possible (trauma survivors usually ace this part)
- The list becomes a built-in reminder system to protect your future energy and keep client fit front and center.
WORKSHEET 3: Narrating the Journey
- Before Session 2, you'll narrow your client list down to a few key stories.
- Worksheet 3 guides you with reflection questions to uncover qualitative insights.
- In Session 2, we'll spot patterns together ("Woah! All my best clients pay via PayPal!?!") to help shape your future decisions.
DASHBOARD: Visual Analysis
- As you add data, your dashboard evolves in real time.
- In Session 3, we'll review your dashboard + worksheets to bring it all together.
- You'll leave with a clear list of action items, whether that's new branding ideas, an epic content strategy, or local business networking plan.
THE SETTINGS TAB
- This is your control center for customizing the Marketing Map.
- Adjust categories, shortcuts, and track your optional to-do lists,
- Comes with a quick how-to video so you always know what's happening "behind the curtain"
Who is this Marketing Map for?
This is FOR you if...
- You've had at least 20-100+ previous clients or customers.
- You can afford this experience without putting yourself or others into financial harm.
- You want an in-depth, personalized understanding of your marketing plan without having to get a marketing degree
This is NOT for you if...
- you want quick fixes, hacks, instant results, or manipulative tactics
- you're not open to reflection or alignment work
- You're unwilling to do the solo work before your consulting sessions and/or ask for help.
- You don't have a free Gmail account to access Google Sheets. We'll use this during our consulting sessions.
Inclusive Pricing
The Marketing Map is valued at $750 and available through flexible payment plans. I believe financially wise choices shouldn't be punished:
- No "interest" added to lower payment plans
- No exclusive discounts for paying upfront
- Simply choose the option that works best for you and your business, without harm to yourself or others
All Price Points Get Instant Access to:
- Worksheets + templates
- Short explainer videos
- Scheduling link for 3 consulting sessions
1 Payment
$750
2 Payments
$375
per month = $750
3 Payments
$250
per month = $750
6 Payments
$125
per month = $750
12 Payments
$62.50
per month = $750
Again, choose the plan that works for you. No interest, no penalties, no discounts for paying upfront. Just flexible pricing with monthly payments!
A NOTE FROM EMILY ANN PETERSON
The Marketing Map was born out of real conversations with my consulting clients...
Over and over, we kept uncovering the same stories of their frustration. Too many "shoulds," not enough clarity and too many marketing issues that felt disconnected from actual client work.
Together, we refined a process and a spreadsheet-based tool that eased the overwhelm and walked them through a compassionate, ethical framework they can actually use (and reuse!)
The Marketing Map is a reflection of personal values we shared: collaboration, generosity, and vulnerability. My clients' courage and willingness to try new things prompted a consulting experience and reusable business tool that feels sustainable, creative, human, and aligned.
With gratitude to them & moxie for you,
✨ Emily Ann ✨
Four Business Tools Inside:
- quantitative compasses—your historical client numbers, stats, and percentages tell a business story you might be overlooking. These insights make decisions easier (e.g., "65% of that client type gets under-billed every time?!")
- qualitative compasses—comparing client experience (even across different services) reveals patterns, strengths, and friction points. Sometimes those patterns even show where old trauma buttons get pushed.
- trail markers—identifying "red flags" (trigger clients) and "green lights" (ideal clients) creates a dependable and ethically reliable guide. Spot warning signs early and notice what a healthy client fit looks like in advance.
- trail guide—a trauma-informed business consultant (like Emily Ann!) helps you interpret the map, reduce risks, and improve systems while pointing out the smoothest paths for your business.
Got questions? Send an email here.
btw, Ron Swanson would 💯 approve of the Marketing Map!
(The Marketing Map is designed for client-based marketing to feel easier, so you can work less and actually enjoy your business.)
✨ Simple. Ethical. Trauma-aware. Yours to keep. ✨
How does it this work? What's involved?
3 steps to benefitting from these worksheets:
After purchasing your Marketing Map (and agreeing to the legal stuff like my consulting agreement), you'll receive an email with a scheduling link and more detailed directed, including a link to access your digital worksheets.
Your personal copy of the Marketing Map is accessible via Google Sheets. To get started, navigate to the first worksheet and then...
Each tab in your Marketing Map contains a link to a How-To Video where I'll walk you through an overview and general directions for your homework.
⇢ Purchase The Marketing Map here. ⇠
Psst! Got more questions? Send an email here.
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